If there’s anything that marketing and business experts have discovered over the past decade or so, it is that video can be a game changer! In particular, short-form videos.
The world loves to watch videos, and the incorporation of this powerhouse visual into your Inbound Marketing Services and digital marketing campaign can be a great way of getting attention and driving visitors to your site.
Taking a Brief Look at Video Marketing
A couple of catchy words being thrown around within the world of marketing are “native advertising” and “native video.” If you’re not sure the meaning behind this then here’s a beneficial definition that can be found on Wikipedia:
Native video is a video format that is uploaded or developed on social platforms and is played within the feed rather than hyperlinks to videos hosted on different sites. Native formats for video are unique to every social platform and designed to increase participation in the video (i.e. amount of views) in addition to distribution, discovery, and engagement. The most popular native video platforms are Facebook, Twitter and YouTube.
The definition of ‘native video’ is essentially video uploaded to a platform for social networking. platform your own. One of the main differences is that it’s not just an online link to video content that is hosted on other platforms. Although even video links are superior to none at all native videos are more accessible to viewers right now.
Another popular catchphrase that is gaining attention is short-form video. This differs from videos that usually last longer than 3 minutes, or more. There aren’t any strict or rapid “rules”, in general, the short-form video is typically 5 to 90 seconds long. However, they are typically between 30 seconds to 3 minutes. The ideal length should be between 31 and 60 seconds.Short-form videos have become an effective digital marketing tool. The attention spans of people are shrinking. the bite-sized films (think TikTok or Instagram Reels) draw viewers in quickly and leave an impression.
Marketers make use of them to present their products, describe services, or share brand tales in a lively, entertaining method. They help build brand awareness by increasing engagement and can even increase sales. Consider them like mini trailers that entice attention and direct viewers to learn the details of your business. Furthermore, short-form video clips are fairly simple and affordable to produce, making these videos the perfect winning proposition for marketing.
The Case for Video Marketing – Short and Long
Let us ask a question for you to answer: What’s the most efficient method to use for marketing inbound? If you answer with a video, is the answer, you’ll get the “A” and are ready to answer the bonus question: Which are the best sites for native video?
Let’s get to that later however, first, we’ll take a look at some numbers to prove our assertion on the potential of videos.
There’s been plenty of discussion about how videos are always increasing in popularity, with developments such as mobile-based search revolutionizing SEO as well as organic SEO marketing. However, it’s been discovered that short-form videos are increasing in popularity and it’s not just short-form videos.
Here are some significant facts shared with friends of HubSpot:
- Most marketers agreed that video, in its short version, was the trend they were most excited about and they planned to invest in it until 2024. (HubSpot Report, State of Marketing Report, 2024).
- Over one-third of video marketers believe that the ideal video should be only one to three minutes in length, and 96% believe that videos are not more than 10 minutes (HubSpot Report, State of Marketing Report, 2023).
- 73% of people like to view a shorter video to gain knowledge about the product or service. ( The Leap, 2023).
- 90% of consumers report watching instructional videos to know more about the product and 89% of them say they have been convinced to buy (HubSpot State of Video Marketing Report 2023).
- About 51% of customers use product videos to make an informed purchase choice (Plainly, 2023).
The Power of Two: Short-Form and Long-Form Video in Online Marketing
The online landscape has become an arena in search of attention. The battle for attention is fought by video. is the winner, providing an exciting and engaging method of connecting with viewers. Yet, not all videos are made in the same way. Marketers have two weapons that are short-form and longer-form videos Each with its capabilities that will boost your internet marketing as well as SEO strategies.
Short-Form Videos: The Attention Grabbers
Short-form videos, usually under two minutes (think TikTok, Instagram Reels, and YouTube shorts) They are the ultimate most effective video marketing ninjas. They can grab the attention of viewers fast, making them perfect for the modern-day audience who has short attention spans.
Benefits:
- High Engagement A short, energizing content tends to be completed, creating the viewer’s curiosity, and leading them down the sales funnel.
- Greater visibility: The bite-sized videos can be readily shared on social media sites, increasing visibility and branding visibility.
- Platform Optimization Platforms such as TikTok as well as Instagram Reels prioritize short-form content in feeds. This allows your brand to be discovered organically.
- Cost-Effective Production: You don’t need Hollywood budgets to create captivating short-form videos. Simple editing tools and smartphones allow you to make engaging videos.
SEO Boost:
While short-form video content may have no direct impact on keyword rankings they could be an effective SEO instrument. Here’s how:
- Improved website traffic: Engaging content in short form can bring people to your site to find out more, improving website traffic, and even improving rankings signals.
- Better User Engagement Metrics: Short-form videos embedded on your site may increase the dwell time of your site and reduce bounce rates, which are both good signals for search engines.
- Social Buzz: Short-form videos may lead to an increase in brand recognition and social media sharing, which may indirectly affect SEO.
Long-Form Videos: Deep Dives and Building Trust
The longer-form video, which ranges between 5 minutes and one hour (think tutorials, webinars, or deep-dive interviews) provides a more in-depth look into the brand’s offerings and the services it offers. They’re great for building trust, teaching audiences, and showing your expertise.
Benefits:
- Brand Storytelling: Videos with long-form formats allow the creation of a story about your company, its goals, values, and mission and create a more emotional connection to the viewers.
- Tutorials and Demonstrations: Detailed, longer videos are a great way to show the features of your product help viewers understand complex subjects, or show your products by using them.
- Establishing Authority: Content that is thorough positions your company as an authority creating trust and confidence in your followers.
SEO Boost:
Long-form video clips offer plenty of SEO advantages.
- Keyword-targeting: Longer Videos allow users to effortlessly incorporate pertinent keywords into the video increasing your chances of ranking.
- Transcript Creation: Transcripts offer valuable texts for search engines to index and crawl improving your site’s relevancy in terms of specific phrases.
- Backlink Potentialities: High-quality, informative longer-form videos are much more likely to get shared or placed on the websites of other companies and generate valuable backlinks to enhance your SEO image.
The Winning Formula: A Multi-Pronged Approach
The secret to achieving successful marketing lies in the use of both long- and short-form videos carefully. Utilize short-form videos to spark attention and draw visitors to your site and long-form video content to instruct and convince viewers.
Make sure that your well-rounded video marketing strategy takes into consideration the preferences and needs of your viewers. Videos that are short and engaging could work well for teaser videos or social media marketing campaigns and long-form videos shine in videos that provide tutorials or behind-the-scenes glimpses. Utilizing both short-form as well as longer-form video, you will be able to build a lively and compelling online presence, increase your audience’s focus, and boost your SEO efforts to greater standards.
What Works for Native Video
We’ve discussed some of the basic aspects of creating videos previously, however, certain elements change with time and the top platforms and longest-length videos are among those. The way that worked a couple of years ago is now becoming less reliable and the channels or platforms that were popular in the year 2019 have been fading out or being shut down while innovative apps and platforms are brought into fashion.
In the case of distribution and promotion of native content, the length and platform are crucial. How long must the social media videos be? According to Riverside.fm, Videos on social media are typically recommended to be kept brief. The ideal length for a video is contingent on the type of platform you select.
Facebook 2 to 15 minutes
Instagram Instagram IGTV video length: 2-6 minutes The video feed should be 1 minute or less. Stories 1-10 slides
Twitter 45 seconds
YouTube – 10 mins
LinkedIn 30 seconds
Which are the top Native video platforms? The answer may be different before the year’s over, but at present the best options are:
- X (formerly Twitter)
- And, of course, YouTube
There are many other platforms worth mentioning like Tok Tok but these are the most popular four platforms that allow inbound marketing.
It’s a Wrap
To summarize this review of marketing with video, the people from HubSpot have concisely put the information in their 2024 Final List of Statistics for Marketing.
In the current world of marketing the importance of video marketing has never been more important. Videos can be an effective option to engage your audience’s interests and turn leads into clients. In addition, due to the incredible videos that smartphones can play as well, video marketing can also be an inexpensive and simple strategy to employ, irrespective of your company’s size or type.
Your Video Marketing Partners
Video marketing is an essential element of a marketing inbound strategy. High-quality, informative consistently written information is among the primary factors that draw as well as gain customers.
The content may take various other forms too like blog postings ebooks White papers, email information graphics, slide decks webinars, or some pages of your site.
But the problem for many business owners lies in meeting this ever-growing demand to create new material. In addition, there’s the problem of knowing how to disperse and make use of the content to implement an effective strategy for marketing.
There’s no reason to tackle this task independently! There are many options available to you for creating an effective and cost-effective content marketing plan also includes hiring a reputable company that can work with you to make the most of your efforts.
A reputable agency such as BroadVision Marketing will develop a road map that includes an implementation timeline as well as marketing milestones and the key items to be delivered. Based on this roadmap, we’ll develop the outline and the structure to collaborate with you and assist you in achieving the goals you have set for your marketing.
To help you make an informed decision, contact BroadVision Marketing today at 707-799-1238.
